In the Name of God Assignment Example | Topics and Well Written Essays - 750 words - 10

In the Name of God - Assignment Example According to the findings, it can, therefore, be said that religions generally promote concepts of love, acceptance, and forgiveness. Yes, there are also instances of horrific acts justified by most all ancient religious texts but, still, the main theme is generally of tolerance. The motivations for, along with the act itself of genocide doesn't seem to make sense until one peeks just under the surface.  As the former Eastern European nation, Yugoslavia broke apart in the early 1990s into what are today Slovenia, Croatia, Montenegro, Macedonia and Serbia, Bosnia Herzegovina had not yet been able to secure recognition from the European Union. The delay was due to a lack of racial purity in that emerging country, unlike the circumstances in its neighbor nations. Three ethnic groups were prominent, Bosnian Serbs (Orthodox Catholic), Bosnian Croats (Roman Catholic ), and Bosniaks (Muslim). Former Yugoslavian Serbian leader Slobodan Milosevic, in an effort to unite the Serbs, absorbed t he small nation of Kosovo under his control by gaining a huge public following. He accomplished this by using his political influence to fill media positions with his political supporters. Kosovo was a prime location to begin his vision. Passions already ran high among Christian Serbs who were being oppressed by the majority Muslim population. Franjo Tudjman, a Serbian and Croatian leader, wished to expand Croatian territory. After fighting between themselves, Tudjman and Milosevic decided to join forces to conquer than to divide Bosnia Herzegovina. The problem was the Muslim population in that country made for a very difficult takeover. Ethnic cleansing was publicly made state policy by both leaders.

Sample Company’s Challenge Essay Example for Free

Sample Company’s Challenge Essay Sample Company has offices in Sacramento, New York, Chicago, Atlanta, Dallas and is currently working on a IPv4 infrastructure which poses a problem with future business operations. By the end of 2011, there will be no more IPv4 addresses. New customers and Internet traffic will be using the next-generation protocol: IPv6. The accelerating growth of the Internet presents powerful opportunities to transform the way we work, live, play, and learn. † (The Internet is in Transition, 2011). Do you want to be on the cutting edge of Internet possibilities or still working on the old IPv4 platform? ABC, Inc. s Solution: To successfully convert your company from an IPv4 to IPv6 platform. This business proposal will explain the advantages of a TCP/IP IPv6 infrastructure and how it will help to improve business operations. Now is the time to plan for this critical transition! Below, I will explain the numerous advantages of IPv6 over IPv4. In analyzing your company’s size and sales figures, I have noticed that there are 3,586 companies in the USA within your same industry and you operate smaller than average in annual business sales, number of employees, and revenue per employee but rank average for the amount of years in business. So you ask, why bother transitioning to IPv6 when we are a much smaller business than the average business in this industry? Do we really need to? The answer is yes and the reasons why are explained below. IPv6 Provides More Addresses: Most industries rely on the Internet and have seen significant gains in production and operations from this technology. Suppliers, customers, vendors, etc. use the Internet for orders, supply tracking, etc. The internet now plays a crucial role in most companies operations. While IPv4 has worked well for us for many years, the problem now lies in space exhaustion. It is estimated that IPv4 can only address 4 billion IP addresses. IPv4 is the protocol that provides these IP addresses which are like phone numbers or a home address that describes the physical location of the node or computer so that they may communicate with the Internet. The advantage of IPv6 is that it will use 128 bit addresses instead of the 32 bit addresses that IPv4 currently uses which caps us at the roughly 4 billion maximum addresses available. This means, there will virtually be enough addresses on IPv6 to address almost every device the particular network is utilizing. Therefore, when IPv6 increases the size and range of devices connected to the Internet, the benefit of the network effect will increase as well. â€Å"To provide equal opportunities worldwide, the Internet architecture must cope with rapid growth in consumer interest and usage. The forecast for growth leads to a new perspective on the demand for IP address space. Even without taking into consideration expected address allocation inefficiencies, IPv4’s 32-bit address space is inadequate to support a plethora of connected devices owned by one-third of Earth’s population. (Grossetete, Popoviciu, Wettling, 2008). IPv6 Security Advantages: Another advantage of IPv6 over IPv4 is security. IPv4 offers an optional IP security where IPv6 has it already built in. â€Å"IPv6 ensures that there are end-to-end security mechanisms that will provide authentication and encryption abilities to all applications and thereby eliminates the need for applications themselves to have integrated support for such abilities. The added benefit of using the same security mechanisms for all applications is that setting up and administering security policies becomes a lot simpler. IPv6 allows for complete end-to-end security thereby allowing for a new set of personalized services to be deployed such as mobile e-commerce services that rely on secure transactions. TCP/IP networks that are utilizing IPv4 are dealing with a host of issues encompassing security† (Das, K. 2011). In today’s Internet world, IPv4 platform security issues exist like connection hijacking, IP spoofing, and packet sniffing. There are not always solutions to these problems and if attempted solutions exist, they are usually at the Application level which creates a problem because they re not always operational between different applications or networks. While IPv6 is not a solution to all possible attacks and situations, it does address many lower level attacks which accounts for the majority of attacks on the average network. IPv6 and WANs: Your company has offices all over the nation which means you are utilizing a WAN or wide area network. IPv6 will work even better with WAN’s because â€Å"The expansion of the Internet is also tied to the rapid development and market penetration of enabling technologies such as high-speed broadband and wireless access. Many enterprises have shifted from point-to-point, ATM, and Frame Relay infrastructures to IP-based local- and wide-area networks (LAN and WAN) for basic business operations. Traditional voice carriers are migrating their voice network to IP-based transport to reduce or eliminate future capital expenditure (CAPEX) and operational expenditure (OPEX) related to redundant parallel network infrastructures. These IP-based technologies modify an application’s landscape by changing the use of the Internet from a client/server model to a more distributed model or peer-to-peer model. Very rapid and successful adoption of distributed applications such as Voice over Internet (VoIP), instant messaging, content sharing, and Internet gaming leads people with â€Å"always-on† and â€Å"always best† access to the Internet to be content producers as well as consumers. An expanded IP address space is necessary to support this paradigm change in the way the Internet is used† (Grossetete, Popoviciu, Wettling, 2008). IPV6 and VPN’s: Another advantage of IPv6 over IPv4 is the benefits it offers associated with VPN’s or virtual private networks. If you plan to implement a VPN or are currently running one, IPv6 will present new advantages. For example, in IPv6 it will be easier to implement a VPN because of the headers. IPv4 does not allow for multiple headers which creates a problem of compatibility within the firewalls of different vendors. IPv6 allows for multiple headers and eliminates this problem. Simply stated, this leads to faster routing. IPv6 and Networking: IPv6 creates a new platform that the Internet can operate on makes for the atmosphere of growth. One of the biggest advantages is the change from peer to peer networking to end to end networking. Peer to peer networking examples are VOiP, online video gaming, online video-conferencing etc. End to end networking allows for a group of computers to talk to each other without the need for process through a server first. That is a huge advantage! IPv6 and Better Node Configurations: Next, IPv6 trumps IPv4 because of node configurations. Every piece of equipment attached to a network must be configured properly and now it will be easier than ever with IPv6. This is because IPv6 offers automatic configuration versus the stateful configuration needed for IPv4. What does this mean you ask? It means that, â€Å"In stateless auto configuration, a host can automatically configure its own IPv6 address and does not need any assistance from a stateful address server. Entire IPv6 prefixes rather than just an address are delivered to a device. This particular feature enables routers to easily auto configure their interfaces and can be used very effectively in broadband access networks to dynamically provide customer gateways† (www. IPv6. com, 2011). IPv6 and the ease of administration: Another great advantage of IPv6 over IPv4 is the ease of administration. In IPV4, any new addressing must be done manually whenever there is a change to the network. With IPv6, you can now have numbering done automatically which makes for easier transitions in network changes of any sort. As you can see, the advantages of IPv6 over IPv4 are numerous. While there is much skepticism on how the transition with be costly and burdensome, it has actually been implemented already in various parts of the world. The earlier you start, the better off you will be should there be any kinds to iron out. This has to be a thoroughly planned event and takes time to changeover. IPv6 creates a new world of internet functionality and growth. Your business can flourish with the advantages of IPv6. As with any new technology, the price is typically higher in the beginning but the long run, you save money because your company is more efficient thus more profitable! â€Å"The improvement in network reliability would build the confidence of both enterprise and individual users in the integrity of network transactions. That would certainly yield high returns. † (IPv6: Its time, 2003).

The Strategy Used By Munchys Make The Company Marketing Essay

The Strategy Used By Munchys Make The Company Marketing Essay Strategic management is the process which refers to strategy formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success. 2.0 Munchys Background Munchys is known as Malaysias No.1 homegrown biscuit brand which is a remarkable Malaysian success story of five brothers from Muar, Johor. Besides that, Munchy was a company which gains Super brands Status of year 2003, 2004, 2005, 2008, and 2009. Actually the name Munchys was derived from the Mandarin term Mai Qi which Mai is the meaning of flour or wheat and Qi is refers to the magical quality found in the delicious wafers that are made from only the finest ingredients. In the beginning, this business is started by two elder brothers from Tan family who asked their father to allow them to start their own company. With his agreement, their business started out as a cottage operation in Johor back in 1991 with producing wafers, wafer sticks and biscuits with an Austrian-made second-hand wafer stick machine costing RM80, 000. With their high spirits they try their best to produce the highest quality wafer sticks around and they make it as Malaysias No.1 homegrown biscuit brand. From an Original Equipment Manufacturer to a household name, the Munchys brand was born in 1993. In year 2006, Munchy was recorded in Malaysia Book of Records as Largest Wafer Manufacturer in 2005. During 1997 till 1998, Munchy almost went bankrupt during the Asian financial crisis but luckily the company was survived from the Asian financial crisis and its revenue jumped from RM20mil in 1998 to RM50mil in 1999. According to a Nielsen Retail Index Corporate Value Share report in 2008, Munchys was ranked Malaysias No.1 homegrown biscuit brand excluding Sabah and Sarawak from June 2006 to 2008. Besides that, Munchys is keep looking forward at new potential products and innovations as it works towards keeping up its standing in Malaysia as the countrys most innovative and success biscuit brand. They have an entire RD department that specifically focuses on this aspect, so as to always stay at the forefront of innovation. Munchys major markets are in Asia, such as Indonesia, Thailand, Singapore, Taiwan and Japan being its key markets, their vision is to be significant in 100 countries by 2020. On the other hand, Munchys mission is to bring joy and add flavor to every occasion with their high quality, affordable and fun-eating snacks. The companys CEO, C.K Tan always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchys in 1997 and now a day he still investing on it because he believe that computerization will makes the productivity of company more efficient. 3.0 PEST in Strategic Analysis The PEST analysis is an analysis which concerned with the environmental influences on a business. It is a business measurement tool for understanding market growth or decline, and as such the position, potential and direction for a business. PEST analysis is also an acronym stand for Political, Economic, Social and Technological issues that could affect the strategic development of a business to assess the market. 3.0.1 Political Munchys have always recognized the important of manufacturing only Halal product since the government of Malaysia focusing on turning the nation into an international Halal Hub. That is a reason why Munchys have a dedicated committee that deals with all things Halal. The Committee is made up of representatives from each key section that contributes to the making of the products. Munchys is setting its sights on a greater share of the regional pie while the tariff and trade barriers are trimmed with the formation of the ASEAN Free Trade Area (AFTA). In fact of this, Munchy have been opened a new branch offices in ASEAN neighbors. 3.0.2 Economic Nowadays, Munchys sales in ASEAN have seen a clear uptrend because of the proactive approach of Munchys done in sales and distribution, For instance, Mr. Tan reveals that sales in Singapore have grown by more than 50% since 2003, making the island Munchys third largest export market. Besides that, The Company has experienced double-digit growth not only within Malaysia but also in Japan, Singapore and other Asian countries. Still, Munchys export growth has been broad-based and their exports have been grown by close to 60% within this year. The local market is also growing, as Malaysias population expands. 3.0.3 Social Nowadays, health as a prime concern is now increasingly by many consumers, accordingly, Munchys have been reformulating their range to feature less sugar, less salt, lower fat and high nutrient content. Munchys believes that it must be a balance achieved between good taste and health. The CEO of the company Mr. Tan frequently used Teamwork as the key word to describe how the company has evolved and transformed. In order to work for teamwork, the staff from all levels must believe and have confidence with the brand of the company and be able to deliver the brand promise effectively to consumers. Munchys has various CSR (corporate social responsibility) programmes in place which mainly aid to orphanages and hospices for children. Munchy Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity by carrying the spirit of Malaysia Boleh. 3.0.4 Technology Munchys tried to keeping up its standing in Malaysia as the countrys most innovative and success biscuit brand, in fact Munchys keep looking forward at new potential products and innovations as it works towards. They have an entire RD department that specifically focuses on new potential products and innovations to ensure the company always stay at the forefront of innovation. They believes that with the technologies and know-how todays, they could probably walk three steps ahead compared to the old days when they could only do things step by step. Actually, Mr. Tan has been started its regional expansion plans where Munchys has sales and marketing teams in Singapore and Indonesia, while establishing teams in a number of other Asian countries. Munchys always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchys in 1997 and now a day he still investing on it because he believe that computerizatio n will makes the productivity of company more efficient. 3.1 SWOT analysis SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. It is the first stage of planning and helps marketers to focus on key issues. SWOT analysis is a tool for auditing an organization and its environment. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. 3.1.1 Strength Munchys always emphasizes the delicious wafers that are made from only the finest ingredients. They believe that the only way to produce the highest quality wafer sticks is using the finest ingredients. Besides owning state-of-the-art machines, have a good and committed management team with a strong multinational background assist Munchys investment in talent and that is a factor that sets Munchys apart from the rest of the competition. Another area of strength is their focus on brand-building, Mr. Tan engaged an international branding consultant to establish Munchys as a distinct brand in 2004. Although Mr. Tan believes in continuous product development and he knows that everything starts from the product so he put a lot of innovative ideas into designing the products from the packaging to brand image, the sharp and weight of the products, basically from all aspects. Until now, Munchys company still keeps thinking on how to make the existing products better in innovative. 3.1.2 Weaknesses Although Munchys company always thinking about how to make their product become more innovative, but what they done is just put effort on the wrapping of their product but not in the flavor and the varieties of the product. Munchys should put effort on the variety of their product. For example like Nestle Company, their production such as Milo drinks, ice cream, Chocolate and so on. The varieties of their products on the market strengthen the value of their product in the market. 3.1.3 Opportunities In laying the groundwork for their Asian expansion, Tan started to transform the company three years ago. This included bringing in an impressive senior management team with a strong MNC (Multinational Corporation) background. The idea is to eventually allow Malaysia to run without him as CEO so that he can focus on its regional plans. With the need to bring in new skill sets, Munchys structured a supervising board which is filled by some of the brothers and also some very experienced former chief executives to help guide the company forward. To produce better products, Munchys claims that it is the market leader in the wafer category and the top three in the biscuits market share ranking. Invests substantially in RD, adding that research is an important aspect of branding and it is imperative to work closely with consumers to understand their wants and needs. 3.1.4 Threats Munchys intention to re-brand or remodel Munchys into an international brand which aimed at establishing home-grown Munchys as a global brand in line with its new business directives of aggressively expanding into foreign markets. Besides that they also plan to increase their export sales by 25% to RM50mil in year 2010 and the company is heading towards a new business direction for further market expansion. Munchy Food maintains its competitiveness through endless upgrading of its operations, marketing, sales and distribution, research and development, and most importantly, capital-intensive investments. Most of these heavy investments derive from world-class machinery and automation, computerization, and ERP engagement for its management. 3.2 Benchmarking analysis Benchmarking analysis is an analysis contributes lessons are learned. This analysis is a process of continual improvement which helps a company who is still growing to identify their trouble spots and provides a systematic approach to improving production efficiency and profitability. Nestle is the worlds largest food and beverage company which leading in Nutrition, Health and Wellness and they employs over a quarter of a million workers. Compare with Munchys, Nestle strategy is based on a broad range which the company overcome cultural barriers and customer resentments to foreign brands by purchases local brand names which the consumer is accustomed to. After these niches of basic food supply are filled Nestle moves on into the more upscale segments such as chocolate, soft drinks and the like. Their strategy is to establish a basis and then expand into more niches as demand rises. Connected to the rising demand is the rising income level as the population can afford to spend more money on food products. As mentioned in the book, Nestle provides about 8500 brand names, but only 750 of them are registered in more than one country and only 80 are registered in more than ten countries. Many household names such as Nescafe, KitKat and Nesquik were Nestle produces and some other brands are also well known by consumers just they might not have realized that they were Nestle products. In 2002 Nestle had a sales turnover of over  £38.3 billion on which it made a net profit of over  £3.2 billion. The majority of this profit was re-invested in the business whilst the remainder was paid out to shareholders in dividends. Munchys put more effort in RD on their wrapping and brand-building. They have spending close to RM4 million on branding and ads every year and this budget is increasing. Besides that, the company also invested RM10 million to buy packaging machines from Japan. Munchys always thinking about how to make their product become more innovative, but what they done is just put effort on the wrapping of their product but not in the flavor and the varieties of the product. Munchys should have a broad range to improve their performance in production efficiency and profitability. 4.0 Strategy Formulation Strategy formulation is the second phase in the strategic management process which produces a clear set of recommendations and supporting justification that revises as necessary the mission and objectives of the organization, and supplies the strategies for accomplishing them. Strategy formulation is the process of planning strategies such as corporate strategies and business strategies. Sometimes it is useful to think of corporate-level strategies as where to compete and the business-level strategies as how to compete in those areas.Strategy formulation includes the planning and decision making that lead to the establishment of the firms goal and the development of a specific strategic plan by assessing the external environment and internal problem and integrate the result into goals and strategy. 4.1 Corporate Strategic A corporate strategy depicts the corporate cultures perception of progress and growth. Besides that, this strategy is comprises a directional strategy through a corporate vision and a mission statement. One of the most important roles of this strategy is to define a companys domain of activity through selection of business areas in which the companys domain of activity through selection of business areas in which the company will compete. Portfolio analysis is an analysis which combines internal and external factors and could be dealt with in the discussion of strategy in a company. Besides that, portfolio analysis is an enterprise strategy development tool based primarily on the market share of business and the growth of market in which company business exists. Munchys boasts a great range of portfolio that includes biscuits, wafers and wafer sticks. In order to achieve the best product quality, Munchys has invested in fully-integrated conveyer system to state-of-the-art warehouses for its commitment to have facilities of the highest quality. This includes two wafer plants with the capacity to manufacture up to 740 tonnes per month, four biscuit plants which can produce up to 3,400 tonnes per month, and four wafer-stick machines with 16 production lines that have the capacity to produce up to 250 tonnes per month. These manufacture enable Munchys maximize their production and now reach the capacity of 5,000 tonnes up wards per month. Few years ago, Munchys have the launch their new product, new Munchys Mini crackers and it affect the company in expecting export sales from RM90mil to RM100mil and a total revenue of over RM300mil, against RM250mil. In fact of this, Munchys had invested about RM75mil in new equipment in two years before launching this product and it resulted in the production of the new Munchys Mini crackers. 4.2 Business Strategic Business-level strategy formulation pertains to domain direction and navigation, or how business should compete in the areas they have selected. Low-cost provider strategy is using by a company which securing a competitive advantage by serving a lower price than rival competitors. This is a strategy is an integrated of actions taken to produce goods or services with features that are acceptable by customers at the lowest cost compare to the competitors which just with features that are acceptable to customers. This strategy maintain present price, be content with present market share, and use lower-cost edge to earn a higher profit margin on each unit sold, thereby increasing total profits. Munchys mission is to bring joy and add flavor to every occasion with their high quality, affordable fun-eating snacks. Munchys make an achievement in low overall cost which by manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than rivals. The products that Munchys produce are currently include approximately of the consumers across all segments like kids, teenagers, and adults. So t hat Munchys product is offering the buyers consider essential with their various types of product. Differentiation Strategy is an Action which set an acceptable cost that let customers perceives the different on the produce goods or services. The objective of this strategy is to affect buyers to prefer Munchys product or service over brand of rivals. On the other way, it means that a company has to take an initiative action such as creative idea on what is important to customer. With the constant line-up of new products and product innovation constantly introduced to the market, Munchys has become synonymous with innovation. Most recently Munchys was launched in response to the current trend and desire for healthy snacks. This kind of healthy snack filled with healthy and scrumptious fruit, oats, and more, the Oat Krunch makes a delectable, healthy biscuit that one will reach out for anytime of the day. In the second quarter of 2009, Munchys launched the irresistible Captain Munch which aimed their targeted at teenagers and kids. This product is enriched with Energy Plus that cont ains Vitamins B1, B2, B3, B6 and B12. This makes Captain Munch a source of vitamin and nutrition, as well as the perfect nutritious health snack solution for smart and active kids and teens. These recent additions products, Oat Krunch and Captain Munch have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. With their product which differentiating in features cause their rivals not easily to copy or matched. So, it may cause the buyers to prefer Munchys product or service over brand than rivals. Best-cost provider strategy is a combination of a strategic which emphasis on low-cost strategy and differentiation strategy. In this strategy, company must make an upscale product at a lower cost to prove the customer that its benefit for the value. It works on deliver comparable features at a lower price than rivals or matches rivals on prices and provides better features. Munchys brand mission is to produce all kinds of fun-eating snacks for every home all over the world. Presently, its strength lies in its high quality and diverse product range which Coupled with marketing strategies like manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than competitors. Munchys Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity. Besides selling products at lower prices, Munchys always ensure that its products always in good quality, Munchys Quality Assurance and Qua lity Control Department ensures that all production procedures that are in place are constantly adhered to. According to the international standards set by the many regulatory boards from which Munchys has received official certification. With their good-to-excellent performance at a lower cost than rivals, they may affect consumers who are sensitive to price and value. 5.0 Strategy implementation Strategy implementation is the most important and most difficult part of the strategic management process which requires the organizations employees and managers at all levels to turn strategies into action. Actually, strategy formulation is described what a company going to do but strategy implementation is doing it. A successful strategy implementation requires support, discipline, motivation, and hard work from all managers and employees. In the aspect of management issues, Munchys has its own policies to operate on Munchys daily operation. Munchys prefer to focus on company and product development which boast a great range on produce its products with world class quality and build a long term brand. To produce the high quality product, Munchys has invested in full-integrated conveyer system to state-of-the-art warehouse which have two wafer plants, four biscuit plants and four wafer-stick machines with 16 production lines. With these systems, Munchys can have maximum production c apacity of 5000 tonnes upwards per month. To keeping up its standing in Malaysia most innovative biscuit brand, Munchys always looking at potential new products and innovations. Although Munchys has already a strong presence in Malaysia, it still continues to raise the bar by constantly strengthening their product appeal and market network in Asia and around the world. Besides that, Munchys believes in strong and effective in brand building, and achieves this through its strategic consumer-led promotions. To achieve this, Munchys is regularly brand-building through their numerous innovations and new products. One of the Munchys key on drivers in brand building is its active in sponsorship role. Munchys is a big player and firm believer in sponsorship and now being the proud sponsor of major concerts organized by top concert and event organizers, television and radio stations. Before this, Munchys has sponsored the Miss Chinese Cosmos Southeast Asia Pageant with created its very own title Miss Munchys Fun Fit. The title is in line with the launch of its new health range of product, Oat Krunch. Nowadays, sponsorships help Munchys increased in its mileage and the brand image is easily recognizable as one that offers high quality products. To ensure consumer can taste its keep supporting Munchys high quality products, Munchys Quality Assurance and Quality Control Department played an important role. This department ensures that all the production procedures that are in place are constantly adhered to the international standards set by the many regulatory boards from which Munchys has received official. The department is function in three categories which is in-process quality control, incoming control and laboratories. In-Process Quality Control is used on monitoring the product quality parameters at various processing stages from raw material until finished goods. Incoming Control is to monitoring of raw material and packaging at the entry level. The third category is the Laboratories and this category is divided to 2 part which is Microbiology Laboratory that responsibility on analyze and minimize microbiology contamination of products, processing lines, operators and general environment, thus ensuring the products a re free from harmful bacteria contamination. General Laboratory is responsibility to ensure that all the products meet legislative requirements, and are up to its consumers expectations. Munchys today boasts state-of-the-art manufacturing and warehousing facilities which cover more than 400,000 square feet in Batu Pahat, Johor, Malaysia. Besides that, Munchys products can be found in approximately 60 countries around the world. In fact of this, MunchWorld Marketing Sdn Bhd which set up in 1996 was played an important role as the marketing arm of all Munchys products. Munchys vantage point was its in-depth know-how into the successful marketing of fast-moving consumer goods or FMCGs, both locally and internationally. Munchys marketing prowess was proven through its own well-known, established and popular products among consumers. Besides that, MunchWorld was able to impart invaluable insights into product development, having grown Munchys from scratch with our endless pool of resources and knowledge. This made us feel it was time to share our skills and expertise with other reputable brands that understood the potential and value of good marketeering. To strengthening their product appeal and market from rivals, Munchys products always attract consumers across all segments such as kids, teenagers, adults. For example, Munchys launched the irresistible Captain Munch which aimed their targeted at teenagers and kids. This product is enriched with source of vitamin and nutrition as well as the perfect nutritious health snack solution for smart and active kids and teens. These products have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. 6.0 Conclusion The strategy used by Munchys make the company become stronger and stronger. The product their product are aimed on the teenagers and kids which enrich with health sources, and halal which mean the products are available to Islamic. Their RD which specifically focuses on new potential products and innovations will ensure the company always stays at the forefront of innovation. Every new products come out from Munchys are always supported by their chocolate lover. The main reason why the customers always supporting their product is Munchys always emphasize on using the high quality ingredient to process the high quality product. The effort on using the high quality ingredient on process the high quality product ensures Munchys become successful. Referencing: http://www.munchys.com/MY/html/history.aspx http://www.1000ventures.com/business_guide/strategy_formulation.html http://www.munchys.com/MY/main.aspx http://www.batupahat.org/?p=942 http://www.nestle.com/AllAbout/AllAboutNestle.htm Author by CATHY A.ENZ, Hospitality Strategic Management (concept and cases), second edition, page 18. Author by Richard L. Daft, Patricia Lane, Management, page 191.

Comparing John Milton’s Paradise Lost to Pleasantville Essay -- Compar

Comparing John Milton’s Paradise Lost to Pleasantville I don’t know if I connected the experiential dots with any dexterity regarding John Milton’s Paradise Lost until I visited Disney World recently. It wasn’t until Mickey Mouse, Cinderella, Cruella De Vil, Jafar the evil sorcerer, the Beauty, and the Beast came down Main Street, U.S.A. that I was more able to appreciate the prodigiousness of the procreative masque within Paradise Lost. Panorama grabs the viewer; and, with a mere touch of the remote control, it thrusts him/her into Eden, Main Street, or Pleasantville. Panorama doesn’t settle for facile spectatorship; it invites the viewer into the action and synchronizes the viewer’s pulse with the pulse of its [panorama’s] own creative slide show. To ignore that invite is to not only avoid the tree of knowledge, but to refuse its existence. That tree was not put in the garden to be ignored but to be avoided – a challenge of our obedience towards a sovereign, a tempter of our curiosi ty, a pulse quickener. And so we sat there in the cool of the shade from our own tree, askance of Main Street but within reach of the remote. We were just far enough away to observe the parade with condescension and just close enough to feel the discomfort of the sorcerer’s leer. First the big mouse, then the princess, then Goofy, then the sorcerer, then the beast – always the beast. I watched the 5-year-old near me and wondered if he felt like Adam may have felt on that lofty mount, as Michael revealed one dramatic historical upheaval after another. I was glad that I didn’t have to worry, didn’t have to get involved. I was happy to know that this bit of fancy was but a type of reality, scripted by that master of artifice, Walt Disne... ...ly â€Å"delivers† both of his worlds by becoming part of the panorama. He pushes the remote button and affects the circumspection of the real with the creativity of the fanciful. The real and the fanciful have an almost singular or codependent relationship with one another; neither can be ignored in attending to the health of the other. In Bud’s situation, the absenteeism of his corporeal nature is illumined by the activism of his panoramic experience. At the end of the movie â€Å"Pleasantville,† Bud is able to take a satisfying look into the television screen, the conduit for his panorama, and know that he was taken out of the shade and into the light. He risked joining the pageantry and ended up having a good day. Next time I’ll sit closer to the parade. Work Cited Milton, John. Paradise Lost. 1674. Ed. Scott Elledge. New York: W.W. Norton & Co., 1993.

Synthesis Paper on Gay Marriage

Caroline Treinen Ms. Pajer English 101 Synthesis Essay Who are we to dictate who someone loves? The definition of love is the action that two people share. The definition does not say love only occurs between a man and a woman. The article, â€Å"Gay marriage proposals destructive to society, Vatican official says,† is an argument against gay marriage. The author, John Thavis, claims that homosexuals are just struggling to find themselves and that same-sex marriage disrupts the normal sexuality and fertility of a couple.In â€Å"Support for Homosexuals’ Civil Liberties†, Kristin Kenneavy discusses how religious outlooks influence a family’s beliefs on same sex marriage. The two articles show the different views on gay marriage by explaining different attitudes toward homosexuality, the future implications of gay marriage and the role that religion determines when it comes to beliefs on same-sex marriage. The American gay movement was inspired from Germany because in 1867 â€Å"a renegade legal scholar named Karl Heinrich Ulrichs went before the Congress of German Jurists, in Munich, to plead for the repeal of sodomy laws†(Ross).Magnus Hirschfeld had established the first gay-rights organization. Henry Gerber founded a Society for Human Rights in Chicago. New York then turned into a very popular gay life town. New York even â€Å"passed laws against cross-dressing, onstage representations of homosexuals, and gatherings of gays in clubs†(Ross). One of the main reasons that people look down upon gay marriage is because the Bible states that a man and woman need to come together as one in order for the human race to be successful and to reproduce.If the number of gay and lesbian couples grow, the human population won’t and America will struggle with our leadership position as one of the strongest countries in the world. Most people would agree that same-sex marriage is a sin, but so is abortion, gluttony, and stealin g, but everyone still performs those deeds. Why are they wasting so much time arguing about same-sex marriage and not paying any attention to any of the other sins that so many people perform?In â€Å"Gay marriage proposals destructive to society, Vatican official says,† Cardinal Ratzinger asserts that â€Å"recent legislative proposals for gay marriage are part of a larger modern rupture between sexuality and fertility. † He is stating that gay marriage could destroy the status quo of marriage. He argues that normal marriage is a man and a woman uniting as one, not a man and a man or a woman and a woman. A man and a woman are meant to be together not only for physical purposes, but also for moral ones.There is no way that two men or two women could be together morally because it is not in the Bible. He states that homosexuals are considered people who are suffering and want to find their way, but making gay marriage legal doesn’t really help these people. Ratzi nger said that â€Å"this is a trend that separates us from all the great culture of humanity, which have always recognized the particular significance of sexuality: that a man and a woman are created to jointly be the guarantee of the future of humanity. †On the other hand, in â€Å"Support for Homosexuals’ Civil Liberties†, the author states â€Å"traditional gender role attitudes and support for homosexuals’ civil liberties are found to negatively co-vary over time. † Religious attitudes differ in both their approaches to the roles of men and women in family settings and their approach towards homosexuality. The author explains that typical household is a male, who has a job, and a female, who is a housewife and children, who usually just go to school and watch cartoons.If two men are a part of a household, it destroys the stereotypical household and the familial dynamic. Cardinal Ratzinger, who later became Pope Benedict XVI â€Å" said gay ma rriage proposals were just one example of the tremendous changes challenging European culture. † He believes that gay marriage promotes the idea that any type of union is morally acceptable, which in this case it is not because it is destroying the status quo of normal marriage. Ratzinger claims that the European culture has â€Å"passed from a Christian culture to an aggressive form of secularism that at times is intolerant.As an example of this intolerance, the cardinal cited a case in Sweden where a Christian minister was imprisoned for preaching against homosexuality on the basis of Scripture. † Ratzinger is complaining that his perfect Catholic culture is turning into a distorted version of secularism, which asserts the right to be free from religious rule and teachings. Someone who preaches against homosexuality can risk imprisonment because it is against Catholic beliefs. In â€Å"Support for Homosexuals’ Civil Liberties†, Kenneacy also comments on the future implications of gay marriage.Religious beliefs play an important role in defining social acceptance and functions of families. Gays and lesbians don’t receive worldwide support when it comes to protection of their civil liberties because they aren’t considered full citizens. He writes that â€Å"heterosexual dominance works by reserving the private sphere of romance, marriage, and family for heterosexuals only. That dominance is legitimated by constructing lesbians and gays as natural outlaws to the family. † Lesbian and gay couples aren’t considered natural, which is why they are basically shunned from being considered natural.More liberal religious traditions have supported the practicing homosexuals. The conservative religions have been in groups that are vocally opposed to civil liberties for gay men and lesbian women. Cardinal Ratzinger considers religion to be a big determination in his belief that same-sex marriage should not be allowed. He states that â€Å"Islam represents a special challenge for Europeans. In a positive sense, he said, Christians should be reflecting on the deep religious practice of Muslims, their firm faith in God, their awareness that we â€Å"are all under God’s judgment† and the observance of common religious practices. But he also believes that Muslims should learn from the Christians and how religious freedom is important to them. Kenneavy believes that the Catholic Church determines the belief in same sex marriage and â€Å"has unequivocally voiced its view that the acceptance of homosexuality threatens the family because homosexual family forms are not ordained by God. † The duties of a husband and women are supposed to be performed by a man and a woman, not two men or two women. In the Bible, a family of two men or two females is not natural. It is not right.Although many Catholics look negatively upon homosexuals and marriage, other individual Catholics may no ne cessarily completely go along with the church policy about homosexuality. But other than that most Catholics are considered to have conservative beliefs when it comes to accepting homosexuals. One of these articles supports gay marriage and the other one strongly doesn’t, but they both have a sense of Catholicism, which states that marriage should be between a man and a woman. The Catholic Church believes that homosexuality threatens the family because homosexual family forms are not in the bible.Bibliography Brewer, Paul R. â€Å"The Shifting Foundations of Public Opinion about Gay Rights. † Journal of Politics 65. 4 (2003): 1208-1220. Business Source Complete. Web. Kenneavy, Kristin. â€Å"Support for Homosexuals’ Civil Liberties: The Influence of Familial Gender Role Attitudes Across Religious Denominations. † Project Muse 90. 4 (2012). Web. Ross, Alex. â€Å"Love on the March. †Ã‚  The New Yorker. N. p. , 12 Nov. 2012. Web. 26 Nov. 2012. .

Coach †The Leading Consumer-centric Corporation Essay

Abstract Fashion trends are sensitive, and customers are unpredictable. It makes fashion industry become a highly competitive market. To survive and thrive, fashion companies need distinctive strategies. It seems aspiring but not many firms can achieve. As an exception, Coach proves its success in this challenge by not walking through the same way as others rivals (e.g. Gucci, Louis Vuitton, Prada, and Hermes) have done. Coach has created a customer-focused model and a result-driven strategy to lead its business to overcome crisis and expand market. Even though there still have many challenges in the fashion sector, Coach’s strategy seems to be sustainable. Coach – The Leading Consumer-centric Corporation Coach was a family-run company founded by Miles Cahn in 1941 in New York (Coach, 2012). Coach was famous for traditional crafted leather goods, but keeping the classic styles drove it to dramatically lose market share. Based on the excellent management of Chairman Lew Frankfort, Coach shifted from a conventional leather division of Sarah Lee Corp. to a fashion-oriented brand name and a customer-centric corporation (Boorstin, 2002). Coach has thrived not only in North America but also in Japan, China and other countries (Coach, 2012 & Tsukahara, 2011). Therefore, Coach’s strategy is sustainable. Successful Management in Turbulent Economic Conditions The secret formula for Coach’s success simply comprises two components. First, it is the perfect collaboration between Lew Frankfort (Chairman and CEO) and Reed Krakoff (President and Executive Creative Director). Since Frankfort took his office, he implemented several typical reforms: created customer database to examine consumer behavior, built multichannel distribution system (retail stores, factory outlets, boutiques, and online store), and hired Reed Krakoff to refresh Coach’s product design (Slywotzky, 2007). Krakoff made a revolution in Coach conventional product lines by using new materials, shapes, styles, and colors to attract more customers but not abandon its loyal fans (Slywotzky, 2007). Second, consumer-focused strategy makes Coach stand out. Based on customer information that is collected through various angles, Coach can sooner identify problems and quickly adjust. In a nutshell, Coach’s success derives from a blend of â€Å"understanding the consumer, being results-driven and at the same time anticipating when fashion is happening† (Karimzadeh, 2004). What Makes Coach Different From its Competitors? Coach chooses to operate in its own way. First is â€Å"selling luxury for the mass† (Gogoi, 2005). Coach sets product prices 50% lower than Gucci or Louis Vuitton to attract cost-conscious customers (Takahara, 2008). Coach’s numerous product lines satisfy diverse market segments based on ages, regions, and cultures. However, product quality must be maintained to be considered as luxury goods (Slywotzky, 2007). Second is the customer-driven operating model. Coach spends around five million U.S. dollars annually on market research to collect customer information through private interviews, telephone surveys, competitive analysis, and in-store product tests (Slywotzky, 2007). By putting customers into operating process from input (what customers desire) to output (product testing), Coach can modify its products to satisfy customers’ requirement or increase production of favorite products (Slywotzky, 2007). For example, Japanese customers usually commute to work, so they prefer small bags (Tsukahara, 2011). Moreover, database shows that customer usually visits store every month so Coach launches its new products monthly to attract customers and give them more new choices (Slywotzky, 2007 & Tsukahara, 2011). Third is the tight management. The executives check sales operation of each store daily and frequently review each business unit as well as the total business planning (Boorstin, 2002). Lew Frankfort even visits stores a few times a week to check their operations and directly evaluate customer responses (Slywotzky, 2007). Fourth, Coach has a flexible production process by using 100% outsourcing in 16 countries around the world (e.g. Vietnam and China), which neither Gucci nor Louis Vuitton is interested in (Karimzadeh, 2004 & Tsukahara, 2011). This also helps Coach cut off fixed costs, and reduce time consuming from production to sales operation. Fifth, Coach has a huge multichannel distribution system: 500 stores in U.S and Canada, 300 direct-operated stores in Japan, China, Singapore and the like, a set of boutiques in particular department stores and an online website coach.com (Coach, 2012). This provides more opportunities for Coach to expand business globally. Coach Strategy is Sustainable In this highly competitive market, Coach has its own weapon to be considered sustainable: understanding customers and building a solid business structure. With a huge database of 9.7 million families from different viewpoints (Slywotzky, 2007), Coach knows how to make its products fit with customer demands or even how to set reasonable prices. For example, a survey before launching the New Hamptons Lap Satchel revealed that customers were willing to pay 328$ for this product, which was 30$ higher than prediction, then Coach immediately reprinted the price tags and sales augmented (Slywotzky, 2007). Moreover, with the close management as described above, Coach runs its operation sensibly by focusing on any detailed changes in sales and customer behaviors. Besides, Coach has a diversified product category (handbag, wallet, suitcase, accessories, perfume, and clothes) with various designs and an enormous distribution channel to help Coach approach many different market segments. In an interview with Fox Business in 2011, Frankfort was confident that Coach’s strategy was sustainable in that turbulent time, he only concerned about the macro economy: the slowly irregular economic recovery might affect consumer confidence in purchasing decision. Conclusion To gain market share, Coach chooses a unique way to operate: Coach’s customer-centric model, together with the perfect combination of logic (represented by Lew Frankfort) and magic (symbolized by Reed Krakoff), help Coach thrive in such a very competitive fashion industry. Even though there might be many forthcoming challenges, Coach’s strategy is sustainable because understanding customers helps Coach identify risks sooner and respond faster. References Boorstin, J. (2002, October 28). How Coach got hot The maker of the indestructible purse finally considers style. CNNMoney. Retrieved on Oct. 25, 2012 from http://web.ebscohost.com/ehost/detail?sid=2f9ec3fa-9541-4044-87e1-2ddd37107d03%40sessionmgr112&vid=1&hid=127&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=7567234. Coach (2012). Coach financial tear sheet. Retrieved on Oct. 25, 2012 from http://phx.corporate-ir.net/Tearsheet.ashx?c=122587. Gogoi, P. (2005, November 28). Selling luxury for the masses. Bloomberg Businessweek. Retrieved on Oct. 25, 2012 from http://www.businessweek.com/stories/2005-11-28/selling-luxury-to-the-masses. Glick, A. (Interviewer) & Frankfort, L. (Interviewee) (2011). Coach evolving its base with poppy. Retrieved on Oct. 25, 2012 from http://video.foxbusiness.com/v/3951579/coach-evolving-its-base-with-poppy/. Karimzadeh, M. (2004, March 1). Riding Coach’s express: No signs of slowdown as luxe brand zooms. Women’s Wear Daily. Retrieved from http://www.wwd.com/fashion-news/fashion-features/riding-coach-8217-s-express-no-signs-of-slowdown-as-luxe-brand-zooms-695558?full=true. Takahara, K. (2008, September 12). Coach builds brand of affordable luxury goods. The Japan Time Online. Retrieved on Oct. 25, 2012 from http://www.japantimes.co.jp/text/nb20080912a3.html. Tsukahara, M. (2011, November 26). A study of brand/ Coach keeps on riding high. The Daily Yomiuri. Retrieved on Oct. 25, 2012 from http://www.yomiuri.co.jp/dy/business/T111121007083.htm. Slywotzky, A. J. (2007). The upside of strategic risk. In Oliver Wyman Journal. Retrieved on Oct. 25, 2012 from http://www.oliverwyman.com/pdf_files/OWJ-UpsideofStratRisk.pdf.